4- Longevity - PTE - Reading - Fill in the blanks ( Drop menu ) - GrowSkills - PTESkills.net
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4- Longevity Text:
People are living longer and this longevity is good news for sales teams. It results in a much more ________ customer base for them to work from. Why we are living longer is not the issue for anyone _______ in drawing up plans to market a product. What they focus on is the fact that there are now more age groups to target, which means that a sales pitch can be re-worked a number of times to more exactly fit each one. For example, ________ referring simply to 'adults', there are now 'starting adults', 'young adults' and 'established adults'. ________ ,markets no longer talk about 'children', but tend to refer to a fuller range of categories that includes 'kids', 'tweens', 'pre-teens' and 'teenagers'. We now have a very diverse population in terms of age, and that can only be a _________ for business.
 |  |   |  |
Text
| usual | mixed | while | Even | Favour |
| precise | concerned | by | While | bonus |
| right | involved | even when | Similarly | promise |
| honest | linked | rather than | Really | desire |
Model Answers with Explanation :
1- precise : ✅
The word "precise" in this context implies that the customer base is well-defined, specific, or targeted. This could mean that the company has a clear understanding of its customers' demographics, behaviors, needs, and preferences, which can help them to tailor their products, services, or marketing strategies more effectively.
On the other hand, the words "usual", "right", and "honest" don't fit as well in this context:
* "Usual" implies something that is common or typical, but a customer base isn't necessarily "usual" or "unusual". It's more about being specific or broad.
* "Right" could imply that there's a correct or incorrect customer base, which isn't typically how businesses view their customers. They may have a target or ideal customer base, but it's not a matter of right or wrong.
* "Honest" is generally used to describe people or actions, not groups like a customer base. It doesn't make sense to describe a customer base as "honest" in this context.
Therefore, "precise" is the most appropriate choice among these options.
2- involved : ✅
The word "involved" is used here because it specifically references the task at hand, i.e., drawing up marketing plans. "Involved" directly implies participating or engaging in a specific activity.
* While "mixed", "concerned", and "linked" could all potentially be used in some contexts, they don’t fit as well in this one.
* While "mixed", "concerned", and "linked" could all potentially be used in some contexts, they don’t fit as well in this one.
* "Mixed" usually suggests being blended with something and doesn't imply an active participation.
* "Concerned" would imply that the person is worried about or has interest in a matter, not necessarily that they are actively participating in it.
* "Linked" implies a connection but not necessarily active involvement in the task.
* Therefore, "involved" is more appropriate and precise in this context.
3- rather than : ✅
The correct choice is "rather than" because this phrase signifies a comparison or contrast between two things; in this case between now being able to refer to more specific age groups versus only being able to refer to them in broad terms.
* The use of 'while', 'by', and 'even when' do not express this contrast as clearly in this context.
* 'Rather than' ✅is used here to indicate a preference for the new scenario over the old one.
* The use of 'while', 'by', and 'even when' do not express this contrast as clearly in this context.
* 'Rather than' ✅is used here to indicate a preference for the new scenario over the old one.
* 'While' is often used to show two actions happening at the same time, or show a contrast, but it doesn't fit well in this context as there is no simultaneous action occurring, and the contrast is between old and new, not two existing scenarios.
* 'By' is often used to show the means or manner of doing something and doesn't convey a contrast.
* 'Even when' is used to signify something happening despite certain conditions. However, the sentence isn't talking about a situation occurring against odds or in spite of certain conditions, but rather a shift or change in the way things are done.
Thus 'rather than' fits properly in this context, indicating a change in method and creating an effective contrast between old and new strategies.
4- Similarly : ✅
The blank space must be filled with "Similarly" because the sentence is making a comparison. The two phrases "rather than referring simply to 'adults'..." and "markets no longer talk about 'children'..." express similar actions in different situations.
* The word "Similarly" conveys this comparison properly.
* The other options do not convey this idea of comparison as accurately. "Even" and "While" could suggest contrast or surprise, and "Really" is more of an intensifier than a linker of ideas.
* The word "Similarly" conveys this comparison properly.
* The other options do not convey this idea of comparison as accurately. "Even" and "While" could suggest contrast or surprise, and "Really" is more of an intensifier than a linker of ideas.
5- bonus : ✅
The sentence is suggesting that a diverse population in terms of age is a positive or advantageous thing for business. The word "bonus" fits best in this context because it implies an added benefit or advantage.
* On the other hand, "favour" implies an act of kindness beyond what is due or usual, which doesn't fit the context.
* "Promise" suggests a declaration or assurance that one will do something or that a particular thing will happen, which also doesn't fit. "Desire" implies a strong feeling of wanting to have something or wishing for something to happen, which doesn't make sense in this context.
* "Promise" suggests a declaration or assurance that one will do something or that a particular thing will happen, which also doesn't fit. "Desire" implies a strong feeling of wanting to have something or wishing for something to happen, which doesn't make sense in this context.
Therefore, "bonus" is the most appropriate word to fill in the blank.
الترجمه الكامله للقطعه
Transcript:
People
are
living
longer
and
this
longevity
is
good
news
for
sales
teams.
يعيش الناس لفترة أطول وهذا العمر الطويل يعد خبرًا جيدًا لفرق المبيعات.
It
results
in
a
much
more
precise
customer
base
for
them
to
work
from.
وينتج عن ذلك قاعدة عملاء أكثر دقة بالنسبة لهم للعمل منها.
Why
we
are
living
longer
is
not
the
issue
for
anyone
involved
in
drawing
up
plans
to
market
a
product.
لماذا نعيش لفترة أطول لا يمثل مشكلة لأي شخص يشارك في وضع خطط لتسويق منتج ما.
What
they
focus
on
is
the
fact
that
there
are
now
more
age
groups
to
target,
which
means
that
a
sales
pitch
can
be
re-worked
a
number
of
times
to
more
exactly
fit
each
one.
ما يركزون عليه هو حقيقة أن هناك الآن المزيد من الفئات العمرية التي يجب استهدافها، مما يعني أنه يمكن إعادة صياغة عرض المبيعات عدة مرات ليناسب كل فئة بشكل أكثر دقة.
For
example,
rather
than
referring
simply
to
'adults',
there
are
now
'starting
adults',
'young
adults'
and
'established
adults'.
على سبيل المثال، بدلًا من الإشارة ببساطة إلى "الكبار"، يوجد الآن "الكبار المبتدئون" و"الشباب البالغون" و"البالغون الراسخون".
Similarly
,
markets
no
longer
talk
about
'children',
but
tend
to
refer
to
a
fuller
range
of
categories
that
includes
'kids',
'tweens',
'pre-teens'
and
'teenagers'.
وبالمثل، لم تعد الأسواق تتحدث عن "الأطفال"، ولكنها تميل إلى الإشارة إلى نطاق أوسع من الفئات التي تشمل "الأطفال"، و"المراهقات"، و"ما قبل المراهقة"، و"المراهقين".
We
now
have
a
very
diverse
population
in
terms
of
age,
and
that
can
only
be
a
bonus
for
business.
لدينا الآن مجموعة سكانية متنوعة للغاية من حيث الأعمار، وهذا لا يمكن إلا أن يكون بمثابة مكافأة للأعمال التجارية.
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